T-Shirts galore
t-shirt printers/vendors
- http://www.sobltd.com/basicT.htm
- http://www.americanapparel.net
- http://www.spreadshirt.com
benchmarks
- http://www.iseefrance.net
- http://www.jinx.com/home.aspx
- http://www.2×4tshirts.com/index.php
- http://www.defunker.com/shirts/rockout/female
- http://www.bustedtees.com/shirt/yogaisforposers/female
- http://www.damnfunnytshirts.com
- http://9mmusa.com/index.php
- http://www.snorgtees.com
online shirt sellers
- http://www.t-shirts.com
- http://www.expertshirt.com
- http://www.cheapestees.com/index.html
QUESTIONS
- What is the brand?
- What makes the brand unique? memorable?
- Who is the right market for that brand?
- Is this target demographic a repeat-buyer?
- How do you reach that demographic?
- Where do they spend time online/offline?
- What ready-made communities can be tapped into?
- How do these communities share information?
- How do you compete against Threadless, J!nx?
- What web functionality is competition using?
- What aren’t other websites using?
TACTICS
- Website: video, reviews/comments, color selections
- Email marketing and RSS
- Sharing media: Digg, Twitter, etc.
- Photography (unique/evocative): web, catalogs, flyers