sco.ttadg.es

http://www.geekentertainment.tv/2007/07/18/dontcha-wish-your-cell-phone-was-hot-like-me/

t-shirt printers/vendors
- http://www.sobltd.com/basicT.htm
- http://www.americanapparel.net
- http://www.spreadshirt.com

benchmarks
- http://www.iseefrance.net
- http://www.jinx.com/home.aspx
- http://www.2×4tshirts.com/index.php
- http://www.defunker.com/shirts/rockout/female
- http://www.bustedtees.com/shirt/yogaisforposers/female
- http://www.damnfunnytshirts.com
- http://9mmusa.com/index.php
- http://www.snorgtees.com

online shirt sellers
- http://www.t-shirts.com
- http://www.expertshirt.com
- http://www.cheapestees.com/index.html

QUESTIONS
- What is the brand?
- What makes the brand unique? memorable?
- Who is the right market for that brand?
- Is this target demographic a repeat-buyer?
- How do you reach that demographic?
- Where do they spend time online/offline?
- What ready-made communities can be tapped into?
- How do these communities share information?
- How do you compete against Threadless, J!nx?
- What web functionality is competition using?
- What aren’t other websites using?

TACTICS
- Website: video, reviews/comments, color selections
- Email marketing and RSS
- Sharing media: Digg, Twitter, etc.
- Photography (unique/evocative): web, catalogs, flyers

(Part 1)

(Part 2)

(Part 3)

Do I really need this?

http://www.flickr.com/photos/33515138@N00/228818318/

“When you make something idiot proof someone makes a better idiot.”

How To Code Your Own HTML EmailsMarch 11, 2007There are a lot of great resources out there that teach you how to code HTML emails. Most of them go to great lengths to list what works and what doesn’t (you’ll notice the “what doesn’t” column is always much longer than the “what does”).

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I’ve seen several iterations across media including TV spot, website, and outdoor/billboard.Everything uses the volcano concept - it’s very integrated.”Designed for the Extraordinary” tagline (the campaign itself is extraordinary)They made documentary videos of subjects in Hawaii including the god Pele and volcanos (great viral pieces).Concept:An awareness campaign designed to capture your attention first and dazzle you with volcano footage, exotic landscapes, and beautiful driving experiences.Once you understand the connection between the activity of a volcano and the birth of a new vehicle, the campaign shows you how extraordinary the LR2 really can be - it’s driving the edge of the newest land on the planet.Questions…- Does it integrate with Direct Mail?- Is there a brochure insert? Marketing pieces?- Are there dealership stand-up materials? Dealership videos?- Does the campaign include a promotion or discount?- Are they tracking the tactical pieces within customer relationship system?////////////////////////http://www.adrants.com/2007/03/land-rover-lr2-commercial-comes-with-volc.php

Land Rover LR2 Commercial Comes With Volcano Documentaries

To create a commercial for the new Land Rover LR2, the creative team from Y&R Irvine traveled to Hawaii to shoot the spot near an active volcano. In a nod to Hawaii’s Big Island gaining 32 acres of new land each year from lava, the spot’s tagline became “Where ever there’s new land, there’s a new Land Rover.” While in Hawaii filming the commercial, the creative team spent time with locals learning about the God Pele and made three short documentaries about Pele and the volcano which you can view here, here and here.Written by Steve Hall Comments (1) File: Commercials, Good Mar-27-07//////////////////////////////http://web.mac.com/kudzulab/iWeb/NewLand/New%20Land.html

(May the force be with you…)

Here’s a post: http://infowars.net/articles/march2007/300307Iran_provocation.htm  EDITORIAL: By waging a ‘global war on terror’, the President has one-upped the War on Drugs of his father. People don’t equate drugs with terror, in the wake of September 11th, as something that is ‘recreational’, capable of destroy families right along with the fabric of society. Terror actually destroys the societY. Not metaphoricaly, destroying the society. This is actually blowing up the society, something that you just can’t argue with. And you can’t just turn it off - when does the ‘terror’ stop? When all the terrorists are dead? When you’re fighting a series of unpopular wars collectively deemed an attack against Islam, it’s extremely important to have a specific target demographic of terror suspects, aka Terrorists. We know this is the case, at some level - we make satirical comments about “Is it the terrorists??” (Family Guy episode) and it starts to show up in popular culture. But you don’t want them to turn it off because something else might blow up. What’s so bad about the Global War on Terror? It’s very well funded. It’s politically potent, and especially resilient. It grants wide latitudes concerning military offensives. It’s not limited to any specific national entities. There are no specific, tactical goals - it’s a wide ranging and not restricted to any specific theaters. ….. From Scott Ritter: “President Bush has taken advantage of the sweeping powers granted to him in the aftermath of 11 September 2001, to wage a global war against terror and to initiate several covert offensive operations inside Iran.” Scott Ritter:Former United Nations weapons inspector in Iraq. His new book is “Target Iran: The Truth About the White House’s Plans for Regime Change.” http://www.commondreams.org/views05/0620-31.htm