Part One (7:46)
“… a self made man, you made yourself look like an utter pinhead, and ya did it… for me”
- John Stewart referring to George Bush’s probably reaction to Alberto Gonzalez’s testimony about firing US attorneys (aka, Henry Hill getting pinched in “Goodfellas”)
(Part 1)
(Part 2)
(Part 3)
I’ve seen several iterations across media including TV spot, website, and outdoor/billboard.Everything uses the volcano concept - it’s very integrated.”Designed for the Extraordinary” tagline (the campaign itself is extraordinary)They made documentary videos of subjects in Hawaii including the god Pele and volcanos (great viral pieces).Concept:An awareness campaign designed to capture your attention first and dazzle you with volcano footage, exotic landscapes, and beautiful driving experiences.Once you understand the connection between the activity of a volcano and the birth of a new vehicle, the campaign shows you how extraordinary the LR2 really can be - it’s driving the edge of the newest land on the planet.Questions…- Does it integrate with Direct Mail?- Is there a brochure insert? Marketing pieces?- Are there dealership stand-up materials? Dealership videos?- Does the campaign include a promotion or discount?- Are they tracking the tactical pieces within customer relationship system?////////////////////////http://www.adrants.com/2007/03/land-rover-lr2-commercial-comes-with-volc.php
To create a commercial for the new Land Rover LR2, the creative team from Y&R Irvine traveled to Hawaii to shoot the spot near an active volcano. In a nod to Hawaii’s Big Island gaining 32 acres of new land each year from lava, the spot’s tagline became “Where ever there’s new land, there’s a new Land Rover.” While in Hawaii filming the commercial, the creative team spent time with locals learning about the God Pele and made three short documentaries about Pele and the volcano which you can view here, here and here.Written by Steve Hall Comments (1) File: Commercials, Good Mar-27-07//////////////////////////////http://web.mac.com/kudzulab/iWeb/NewLand/New%20Land.html
(May the force be with you…)